The project, completed as part of the SI 520 Graphic Design and Visual Communications class at the University of Michigan, encompassed the creation of a comprehensive brand identity. This involved thoroughly understanding the client's requirements and translating them into a cohesive visual representation. Various design methodologies were employed, including color theory, gestalt principles, typography practices, print media design, web design, grids, and image storytelling. By leveraging these methodologies, I aimed to craft a brand identity that effectively communicated the client's values, message, and identity across different mediums and platforms.

Through this project, I gained practical experience in applying theoretical design principles to real-world scenarios, honing my skills as a graphic designer and visual communicator.

The complete design process is described below.

Approximately 3,500 coin cell batteries are swallowed by children and toddlers each year, often causing internal burns in the esophagus and fatalities due to their toxicity and charge. We have created a battery storage and removal device that protects children and enables recycling to solve this problem. Our goal is to be simple, intuitive, and child-resistant.

We are working to publish our work, in the hopes that as many people as possible will adopt our solution. This will be through a website which has clear information about the problem we are solving, direct ways people can get involved, and resources for people to learn more. All our decisions have been grounded in research and data collection, leading to a product which strives to make the batteries in the home safer for children.

For this project, we hope to achieve the following: a new product name (we currently use SafeStoreBattery), a logo, and a brand profile. These artifacts should be reflective of the professional and knowledgeable organization we are, but should still convey the altruism and family-oriented nature of our work. We want our brand to be professional, clear, respected, and considered an expert in the domain.

Drawing inspiration from the client's provided logos, I distilled their preferred aesthetic.